Why Vegas is a True Start-Up City #VegasTech
VegasTech is technepreneursim at its best. Every part of the city is touched in some way by this new spirit. And in Vegas tech, people are infinitely supportive of each other. Here are some people and...
View ArticleWhere to Land the Best Paying PPC Jobs [Infographic]
Looking for a career in the pay-per-click (PPC) advertising field? New York City and Chicago have the most open PPC positions, but it seems third place San Jose is home to some of the highest paying...
View ArticleGoogle Plans for 3D Cities, Trekker View & Offline Maps for Android
Google has unveiled plans to further increase the scope and coverage of its mapping tools, including flying planes over cities to create entire 3D maps of buildings below, offline maps, and Trekker – a...
View ArticleMobile Landing Page Optimization - 10 Best Practices for Success
Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and...
View ArticleGoogle is 'No Longer a Black Box' at BrightEdge #Share12
One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black Box to deal with Google's Black Box. SEW caught up with Leo Haryono, Director...
View ArticleTop 10 Countdown: Vital Online Marketing Tools
Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make...
View ArticleEvolving Your SEO: Moving Toward a Content Marketing Approach
Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy,...
View ArticleGoogle Brings Free WiFi to Manhattan
The search giant will rollout free WiFi in the Southwest Chelsea part of Manhattan. Free WiFi will be available outdoors and in public spaces of the area. The deal follows Google's decision to build an...
View ArticleGeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show...
View ArticleEgobait: How to Get Links & Exposure in a Variety of Verticals
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight...
View ArticleHow to Use Data to Build a Well-Timed Marketing Campaign
With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically...
View ArticleOklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for...
View ArticleHow to Build Links With Location Relevance
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's...
View ArticleBlack Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM
In the aftermath of Black Friday, IBM and Google share research on what transpired, highlighting data that showed online shopping behavior, website traffic and sales, and the role of mobile, search and...
View ArticleUnruly's Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for...
View ArticlePPC Management Operations: The Ultimate Guide
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help...
View ArticleMaking Sense of Big Data in Search Marketing
Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data...
View ArticleGoogle Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices...
View ArticleLink Building for Real Estate Websites
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to stage it. Here are tips on how to optimize your site...
View ArticleSES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips &...
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and...
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